Inside my

design journey

HELLO!

Every project I create begins with a mix of curiosity, structure, and a strong respect for visual storytelling. Design has always been more than decoration to me. It is a way to shape how people feel about a brand, how they remember it, and how they connect with it over time. What began as a deep interest in composition, typography, and visual detail has grown into a professional path built around identity design, branding, packaging, and creative direction.

Through years of design work, I have learned that strong visuals are rarely accidental. They come from asking the right questions, understanding the personality behind a project, and building systems that feel both expressive and functional. This space reflects that journey, the experience behind my work, and the creative thinking that continues to drive everything I make.

01

My Journey So Far

1. Junior Graphic Designer

2017-2019

I began my professional design path working on branding materials, social graphics, and marketing visuals for small businesses and creative teams. This stage helped me build a strong foundation in layout, typography, and visual consistency.

2. Brand Identity Designer

2019-2021

As my experience grew, I moved deeper into identity design, helping businesses shape logos, color systems, and brand visuals that felt more distinct and strategically aligned with their goals.

3. Creative Direction & Packaging Design

2021-2023

I expanded my work into larger visual concepts, packaging, and full brand presentation systems. This period strengthened my ability to think beyond single assets and develop design that worked across multiple touchpoints.

4. Independent Design Practice

2023-Present

Today I run Beasty Design as an independent creative practice, partnering with brands, founders, and businesses that want visuals with personality, clarity, and long-term value.

02

Achievements

25+

Brands created or refreshed

10+

Regions and markets reached through client work

95%

Client satisfaction across completed projects

1M+

Combined visual impressions across design campaigns and branded assets

03

Skills & Tools

Brand Strategy

Building visual direction that supports positioning, recognition, and long-term brand consistency.

Identity Design

Creating logos, type systems, color palettes, and core visuals that define how a brand is seen.

Packaging Design

Developing packaging concepts that combine clarity, shelf impact, and a strong connection to brand personality.

Print Design

Designing brochures, book covers, promotional materials, and brand collateral with clean, thoughtful execution.

Creative Direction

Shaping the overall visual language of projects so that every element feels aligned and intentional.

Design Systems

Organizing visual elements into repeatable systems that help brands stay consistent across channels and formats.

Let’s work together

Have a project in mind? I’d love to hear more about your ideas and create something distinctive for your brand. Let’s build visuals that feel strong, expressive, and made with purpose.